Content Creators
Instruction held to a standard, for the first time.
The CLEATS Content Creator Standard.
For the first time in youth baseball and softball, instruction content is held to a verified standard. CLEATS certified creators don't just know the game — they teach it the right way, to the right age group, at the right level.
Anyone with a camera and a bat can post hitting instruction online. Thousands of families follow content that may be biomechanically wrong, age-inappropriate, or even harmful — with no signal telling them whether it's credible or not. CLEATS Content Creator Certification changes that. Every certified creator has been background checked, credentialed, and reviewed against the ATBATS Youth Baseball and Softball Instruction Standards — the first governing standard for youth sports instruction content ever published.
Hitting Instruction
Age-appropriate mechanical standards, evidence-based biomechanical principles, and progression-based teaching methodology reviewed against the ATBATS Development Framework.
Pitching and Arm Care
Pitch count compliance, age-appropriate pitch type restrictions, arm care and recovery protocols, and warning signs of arm stress — every creator certified to the standard that protects young arms.
Fielding and Defense
Position-specific fundamentals by age group, multi-position development at younger ages, and safe technique standards for high-stress movements.
Strength and Conditioning
Youth strength training safety standards, age-appropriate load and volume guidelines, growth plate awareness, and anti-specialization messaging for younger athletes.
Mental Performance
Age-appropriate psychological content, positive coaching philosophy, healthy relationship with failure, and no content that increases unhealthy pressure on young athletes.
Recruiting Education
Accurate scholarship rate data, honest division level expectations, NCAA and NAIA eligibility accuracy, and no predatory recruiting promises — ever.
Coaching and Program Management
ATBATS organizational standards, age-appropriate practice planning, player development philosophy, family communication best practices, and financial transparency principles.
Umpire Education
Rules accuracy across age groups, mechanics and positioning standards, conflict de-escalation, and youth game management best practices.
Three Levels of CLEATS Creator Certification
CLEATS Certified Creator
- Single track certification
- Background check verified
- Content reviewed and approved against ATBATS standards
- CLEATS Certified Creator badge
- Listed in ATBATS creator directory
- Access to certified program network
CLEATS Certified Creator
- Certified in two or more content tracks
- Enhanced badge showing all certified tracks
- Featured placement in creator directory
- Co-marketing opportunities with ATBATS
- Priority content review
- Access to ATBATS creator community
CLEATS Master Creator
- Certified in four or more content tracks
- Serves on content review panel for specialty area
- Contributor to ATBATS Instruction Standards document
- Speaking opportunities at ATBATS events
- Highest tier directory placement and promotion
- Annual featured spotlight to all certified programs
The ATBATS Youth Baseball and Softball Instruction Standards
ATBATS publishes a comprehensive, publicly available document defining age-appropriate instruction benchmarks for every skill area, evidence-based mechanical principles, and content that will never receive CLEATS certification. Every certified creator is held to this standard. Every certified program can trust content that carries the badge.
This is the industry reference document that youth baseball and softball has always needed and never had.
The ATBATS Instruction Standards are developed and maintained by the ATBATS Content Standards Advisory Committee — comprising certified athletic trainers, biomechanics experts, licensed sports psychologists, NCAA compliance specialists, and veteran youth coaches.
The ATBATS Content Library.
Every resource. Every age group. Every role. All certified to the ATBATS standard.
- Drill libraries by age group and position
- Practice planning and periodization
- Arm care and pitch count management
- Parent communication scripts and frameworks
- Lineup and playing time philosophy
- Game management and strategy
- Running your program as a business
- Age-appropriate development guides
All content in the ATBATS library is produced by CLEATS certified creators and reviewed against the ATBATS Youth Baseball and Softball Instruction Standards. No uncertified content appears in the library — ever.
ATBATS Basic
Free access to selected library content, program directory, and parent review platform.
ATBATS Family Premium
Full content library access, complete player file, tournament hub features, and financial dashboard access for enrolled programs.
ATBATS Coach Pro
Full library access, practice planning tools, player development tracking, communication templates, and CLEATS certification discount.
Beyond Content. A Full Creator Marketplace.
Virtual Clinics
CLEATS certified creators host live virtual clinics through the platform. Families book sessions. Programs bring in specialists. ATBATS facilitates the connection.
In-Person Clinic Booking
Certified programs book CLEATS certified creators for team clinics and player development days. The marketplace connecting development talent with programs that need it.
Recruiting Consulting
Families connect with CLEATS certified recruiting experts for one-on-one guidance. Honest, standards-based advice from people ATBATS has verified.
The ATBATS creator marketplace puts certified development talent in front of the families and programs who need it most — and gives creators a platform built on the credibility of the CLEATS standard.
Join the Creator WaitlistJoin the Creator Waitlist
Join the founding ATBATS community and help shape the future of youth baseball and softball.